Couch to Carbon Zero is a quick, practical and smart campaign that provides participants with very practical and inspirational guidance to empower them to create positive change. Each day, employees will receive a short update containing practical information and tools to help take positive action in the moment and start reducing their carbon footprint.
Ben Knight, Head of Sustainability at Leonardo UK, explained: “In 2023, humanity consumed the equivalent of 1.75 Earths to provide our resources and absorb our waste – including our greenhouse gas emissions. Many of us are concerned about issues such as climate change and biodiversity loss and want to do something, but it’s easy to feel that we can’t truly make a difference. So, we are kick-starting the year with this fantastic initiative in an effort to start shifting mindsets and behaviours.”
Clive Higgins, Leonardo UK Chair and CEO, added: “I am delighted that we are embarking on our first ever Couch to Carbon Zero campaign. It can have very personal resonance for each of us, since we all have the ability to make a positive impact on the world around us. In the future, I would like to think that we will have more than 8,000 sustainability ambassadors in our company, since we can all make a difference.”
Aimee Higgins, Co-Founder of Couch to Carbon Zero, said: "Over 30 million people are employed in the UK. If they were all engaged in sustainability in their own lives and at work, the ripple effect would become a tidal wave. Employers have the opportunity to be part of creating that wave, but just telling people the science won’t do it; people are busy and stressed enough! So we’re delighted to be working with Leonardo to make it easy, fun and impactful for their teams across the country to make a big difference."
In the UK, Leonardo is committed to sustainability as a force for business transformation and a driver of its activities. The company’s sustainability strategy is set across these three core pillars: People, Planet and Prosperity.
Read Leonardo UK’s Carbon Reduction Plan
